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The Best Manner in Giving Da’wah

Shaykh Abdul-Azeez ibn Baz

Question: Due to your extensive experience in this field, [we would like to ask you] what is the best way to give Da’wah [call to Allaah]?

Answer: The way [to give Da’wah] - like Allaah ‘Aza wa Jal clarified - is clear in the Book of Allaah and Sunnah of his Prophet - صلى الله عليه وسلم-; Allaah Subhaanahu wa Ta’aala says:

{Invite (mankind, O Muhammad ) to the Way of your Lord with wisdom (i.e. with the Divine Inspiration and the Quraan) and fair preaching, and argue with them in a way that is best.} [An Nahl/125]

Allaah Ta’aala also says:

{And by the Mercy of Allaah, you dealt with them gently. And had you been severe and harsh¬hearted, they would have broken away from around you…} [Al ‘Imraan/159]

Allaah ‘Az wa Jal also says in the story of Musa and Haaroon when He sent them to Phir’aon (Pharaoh):

{And speak to him mildly, perhaps he may accept admonition or fear Allaah.} [Taha/44]

So the caller to is to choose a good method and have Hikmah in that; and it [Hikmah] is knowledge of what Allaah said and what came in the noble Prophetic narrations, and then fine sermon as well as kind words that affect the hearts and remind them of the afterlife, death, Al Jannah and the fire. In order that the hearts accept the Da’wah, turn to it and listen attentively to what the Da’eeyah (caller) is saying.

Likewise if there is a Shubhah (doubt/misconception) that the one who is being called has, then he is to cure it in a manner that is best, and remove it, not with harshness and force, but in a manner that is best. So he mentions the Shubhah and removes it with proofs.

Also, he is not to tire, weaken or get angry and chase the one who is being called away. Rather he is to choose the appropriate manner as well as the appropriate clarifications and proofs. He is to withstand the issues that anger him and give his sermon with calmness and gentleness, it may be that Allaah will facilitate it’s acceptance by those being called.

from: http://www.madeenah.com/article.cfm?id=1094